Bobby Framework brand book

Do

• Feel vivid, intelligent, cinematic, and premium.
• Use saturated spectral colour with controlled contrast.
• Preserve legibility and accessibility in every context.
• Use bobby framework as a typography first identity.
• Use Space Grotesk consistently unless a future approved system replaces it.
• Keep product identities distinct while visually connected.
• Use real approved product assets only.
• Serve all website images from /images/*.
• Mark every currently listed product as Pilot.
• Use concise, factual, human language.
• Respect reduced motion preferences.
• Composite all film typography and product marks from approved sources after generation.

Don't

• Washed out grey or nearly white visual systems.
• Generic SaaS card template styling.
• Serif display typography for the primary identity.
• BF, B/F, or any other monogram.
• Random stock imagery.
• Unapproved mascots or faces.
• Fake screenshots, statistics, customers, partnerships, awards, or capabilities.
• Unsupported security, AI, launch, or integration claims.
• External or temporary image hosting.
• Images served from outside /images/*.
• Any product outside the fifteen listed pilot products.
• Em dashes or en dashes in public copy.
• Overlong marketing paragraphs.
• Low contrast text.
• Motion that ignores accessibility settings.
• Reuse of the rejected 59 second and 24 second films in any form.

Approved production route, Runway Gen-4.5 image to video

Model

Runway Gen-4.5, image to video

Input

The approved BF-01 reference frame listed with each shot, used as the first frame

Duration

Five shots of about four seconds, 18 to 24 seconds assembled

Resolution and ratio

1920x1080, 16:9, 24 fps

Negative constraints, every shot

No text, no letters, no numbers, no logos, no interface screens, no stock footage, no mascots or faces, no floating balls or orbs, no random particle fields, no tunnel flythrough, no rainbow spaghetti, no plexus mesh, no watermark

Continuity rule

Each shot starts from the previous shot's end state, one colour system, one lens character, one haze density

Acceptance criteria

Pure black foundation, precise line work, deliberate camera move, clean end frame for the cut, no generated text

Rejection criteria

Any generated text, drifting orbs, mesh clutter, screensaver feel, colour drift away from BF-01, unstable geometry

Compositing

All typography and all product marks are added after generation from approved BF-01 sources

Credit plan, not yet spent

Credits per second, Gen-4.5 at 1080p

About 12 credits per second on the current Runway price list, to be confirmed against the live rate on the day

One complete five shot pass

5 shots x 4 seconds x 12 credits, about 240 credits

One alternate generation per shot

A second full pass, about 240 credits

Failed generation allowance

About 3 reruns, roughly 150 credits

Upscale or professional output

Optional 4K upscale on the five selected takes, roughly 100 credits

Recommended total allowance

About 750 credits

Maximum authorised production budget

1000 credits, which is the Runway Standard monthly allowance of 625 credits plus one 375 credit top up, about 95 US dollars at current list pricing

Actions that consume credits

Every image to video generation, every rerun or alternate take, and any upscale or extension

Actions that do not consume credits

Reference frame preparation, prompt writing, downloading finished takes, editing, compositing, sound mixing, and every deliverable produced in this project

Credits consumed in this batch

Zero. No Runway request was sent.